Originated in Los Angeles, the SLS Hotel is a luxury boutique hotel owned by Hollywood tycoon, Sam Nazarian, founder and CEO of the SBE Entertainment Group. Dubbed as the “King of the Night”, Nazarian is responsible for some of the hottest clubs (Create, Greystone Manor, Emerson, Hyde, MyHouse), restaurants (Katsuya, The Bazaar, XIV) and hotels (the SLS Hotels in Beverly Hills, South Beach, and Las Vegas). Creating his very own hotel empire, he has set his sights on expanding the luxury hotel chain to the Bahamas, Philadelphia, four properties in China, two locations in New York and lastly, but most importantly, the SLS Hotel will be coming to Seattle in Spring 2016.
Behind the SLS masterpiece stands a trifecta of men, comprised of owner Sam Nazarian, French-designer Philippe Starck, and James Beard Award-winning chef, José Andrés. These men operate at such a level excellence that joining forces in creating a hotel brand known for its style, luxury, and service, was clearly a no-brainer. They have already established quite the reputation, which is why it’ll be interesting to see what they feel the SLS Seattle should encompass in order to capture the hearts of the notoriously cold Pacific Northwesterners.
Philippe Starck, excited about the expansion to the Emerald City, feels Seattle is “a city of science and city of nature,” he told Marc Stiles in an interview for the Puget Sound Business Journal. Monday through Friday, people “create the future in science and on the weekends they hug trees.” As much of a generalization that is, he isn’t entirely off. Seattle effortlessly sits pretty between these two worlds. A hub for information and technology companies like Amazon, Google, and F5 Networks, Seattle also attracts outdoors enthusiasts to its gorgeous mountainous terrain and acres of uncharted territory.
Just as Seattle has become the mecca for hikers and tech-geeks alike, the 44-story Fifth + Columbia tower offers a seemingly contradictory exterior design – a 44-story contemporary silhouette is paired alongside a church sanctuary. The structural collaboration has promise to effortlessly settle into a city that doesn’t overlook its history in exchange for progress. The First United Methodist Church which was sold with the property, will remain the same on the exterior as an ode to its important history, whereas the interior of the church will be re-purposed as a restaurant, ballroom and conference center for the SLS Hotel.
To Starck, “the most interesting thing is not the [high rise]. It is not the church. It is the mix of both,” which is so much of what Seattle is – a mix of contradictions that supports one another as if they are the same. For Starck, there isn’t a standardized formula he applies to every hotel he designs. Rather, he looks at each new location individually and focuses on creating an environment where people “will be at their best, will be uplifted, will be more sexy, more intelligent, more creative, more sparkling, more in love.” Who isn’t on board for feeling smart, sexy and in love? Can we move in?
Going beyond the design of the four-star hotel, the SLS Seattle will offer 30,000 square feet of a José Andrés dining concept is sure to flood your mouth with flavor. Los Angeles Times’ food critic, S. Irene Virbila, described the food experience at The Bazaar, Andrés’ restaurant in the SLS Hotel in Beverly Hills, as, “Fellini-esque, a gastronomical circus, a flirtation with the flavors and soul of Spain.” She continued, “Los Angeles has never seen anything remotely like this exciting restaurant,” and she was right. Six years after Virbila’s bold words, a simple “Best Restaurants in Los Angeles” google search will come up with pages of lists all with The Bazaar still sitting at the top. So the question is, is Seattle’s foodie culture ready for José Andrés?
With the magnifying glass hovering over the Pacific Northwest, there is no question Seattle is emerging as one of the nation’s hot spots. Running with the cool-kids can come at a cost; for growing cities that generally means tearing down the old in exchange for the shiny and new. Fortunately masterminds, Nazarian, Starck, and Andrés saw the beauty in the conflicting architecture of an old church, a new skyscraper and wanted to incorporate a piece of Seattle’s history into its trendsetting future. A trend hopefully Seattleites can jump on board with.
For more information about the SLS Hotel Seattle