Many homes sit on the market for months and even years. Owners think that lowering the asking price will entice buyers but it only sends red flags and creates the idea that there is something wrong with the house that is causing it to not sell. Owners become frustrated and not sure what to do. If you follow the 5 tips below, you won’t have to worry as these tips will help your home sell quickly.
1. Price it Low: Many owners are hesitant to set an asking price lower than the estimated value of their home but it helps sell the house quickly. Most want to ask more than the value to give room to drop the price during negotiations but by asking a lower price, more buyers become interested and compete for the home which often results in a selling price that is higher than the value of the home and a much shorter time spent on the market. A real estate agent in Northern California listed a house for $535,000 even though it had been appraised at $560,000. The house had multiple bidders and sold for $575,000 within weeks.
2. Try a New Sales Approach: If your house is not selling and nobody is looking, try a new approach to advertising your home. Put out a larger ad that gives little, but important, information. The info should catch the buyer’s interest and lure them in. Use a photo that shows nice curb appeal and descriptive words. Be sure to keep the house clean so that buyers will be intrigued with what they see.
3. Do Not Try to Fight the Market: If in general houses are just not selling, don’t try too hard to get exactly what you want for your home. In a not-so-great market, many people have a hard time getting financed or can’t buy a new home until theirs sells. You may not get the price you hoped for but by accepting a lower offer you will be done with the deal and less stressed.
4. Renovations Don’t Guarantee a Sale: Although a new coat of paint or new carpet may make your home look nicer and allow the asking price to go up a little, spending a ton of money on renovations will not necessarily sell your home or at least not for the price you would hope for. A lot of sellers spend thousands of dollars making changes hoping that they can sell their home for a higher price and earn their money back that was spent on the renovations. Some changes are good but for the most part the price is based on appraisals of the surrounding houses. If you ask $100,000 more than what the houses in your neighborhood are worth because you remodeled the kitchen and put in new floors, buyers will find your home to be over priced and walk away.
5. Advertise Your Home Online: In this day and age everyone is doing everything online. There are more people searching for homes online than there are circling ads in the paper. Post an ad online using attractive and good quality pictures to advertise your home. Use social media to get the word out that you are selling. People aren’t walking into real estate offices asking “find me something” as often as they used to. They are now coming in with a list of homes they found advertised online.
Bonus Tip: Find a good realtor. Interview at least 3 real estate agents before choosing one. Be sure to trust them and their methods. Selling houses is what they do for a living and they know what they are doing.